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Switzerland, renowned worldwide for its watchmaking heritage, has elevated timepieces to an art form. Swiss watches epitomize precision, quality, and timeless elegance.

But how did they achieve this iconic status?

What strategies have allowed Swiss watchmakers to thrive amidst competition and emerging technologies?

Join us for an enlightening evening alongside students from EHL Hospitality Business School and representatives from Swiss watchmaking companies IWC and Roger Dubuis. Together, we'll delve into these intriguing questions:

  • The Journey to Prominence: Explore the fascinating history of IWC and Roger Dubuis, spanning two centuries of innovation and craftsmanship
  • Navigating Modern Challenges: Learn how the Swiss watchmakers adapt to industry disruptions and changing market trends, including the Gen-Z generation. A perspective from the EHL Gen-Z itself!

Students from EHL will take an active role in this event, making sure that the thought-provoking questions of the new generation will be addressed.

Following the discussion, indulge in a swiss-inspired Apero including Swiss wine from Wine Circle

The event will be graced by the presence of the Swiss Ambassador, Mr Frank Gruetter.

*Please be informed that photos and/or videos will be taken during the event, which might be published on our website, in newsletters, social media or any other publication. With the registration to the event, you consent to the same. The admission of non-members of SwissCham to our events is at the discretion of SwissCham and we reserve the right to refuse an event registration or admission of a non-member.

Cancellation Policy:

You may request to cancel your event registration by sending an email to 5 working days or more prior to the event date for a 90% refund if the event is ticketed. Full payment will be required for any cancellations or no shows thereafter. Replacements will be accepted.


3 Lady Hill Rd, Singapore 258672

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